backInfo: A matrix of person background information (e.g., gender, country, age, etc);
idxUsed: The column number of backInfo that is used for creating the mapping matrix.
contMethod: The method of how to handle a continuous variable (e.g., mean, median). This parameter is passing a function used to split the variable into binary. The default is mean.
Returns
A binary matrix that maps respondents to the groups that the respondents belongs to.