formula: an object of class "formula" (or one that can be coerced to that class): a symbolic description of the model to be fitted.
family: choice of "ewp2" or "ewp3"
data: a data frame containing the variables in the model.
verbose: logical, defaults to TRUE; print model fitting progress
method: string, passed to optim, defaults to 'BFGS'
hessian: logical, defaults to TRUE; calculate Hessian?
autoscale: logical, defaults to TRUE; automatically scale model parameters inside the optimisation routine based on initial estimates from a Poisson regression.
maxiter: numeric, maximum number of iterations for optim
sum_limit: numeric, defaults to 3*maximum count; upper limit for the sum used for the normalizing factor.