foretell0.2.0 package

Projecting Customer Retention Based on Fader and Hardie Probability Models

BdW

Beta discrete Weibull (BdW) Model for Projecting Customer Retention.

BG

Beta Geometric (BG) Model for Projecting Customer Retention.

exltrend

Excel based trendlines for projecting customer retention.

LCW

Latent Class Weibull (LCW) Model for Projecting Customer Retention

Download source packageRead PDF manual

Project Customer Retention based on Beta Geometric, Beta Discrete Weibull and Latent Class Discrete Weibull Models.This package is based on Fader and Hardie (2007) <doi:10.1002/dir.20074> and Fader and Hardie et al. (2018) <doi:10.1016/j.intmar.2018.01.002>.

  • Maintainer: Srihari Jaganathan
  • License: GPL-3
  • Last published: 2019-04-08