acquisitionRetention dataset

Acquisition-Retention Data from Chapter 5

SMCRM packageRead PDF manual
  • Maintainer: Tobias Verbeke
  • License: GPL-3
  • Last published: 2013-09-16

About the dataset

  • Number of rows: 500
  • Number of columns: 15
  • Class: data.frame

Column names and types (First 10)

  • customer:numeric
  • acquisition:numeric
  • duration:numeric
  • profit:numeric
  • acq_exp:numeric
  • ret_exp:numeric
  • acq_exp_sq:numeric
  • ret_exp_sq:numeric
  • freq:numeric
  • freq_sq:numeric