Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012)
Acquisition-Retention Data from Chapter 5
Customer Acquisition Data from Chapter 3
Customer Churn Data from Chapter 6
Demographics Data for Customer Retention (Chapter 4)
Lifetime Duration Data for Customer Retention (Chapter 4)
Transactions Data for Customer Retention (Chapter 4)
Customer Win-Back from Chapter 7
Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.