customerRetentionTransactions dataset

Transactions Data for Customer Retention (Chapter 4)

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Maintainer: Tobias Verbeke
License: GPL-3
Last published: 2013-09-16

About the dataset

Number of rows: 6000
Number of columns: 7
Class: data.frame

Column names and types

customer:numeric
quarter:numeric
purchase:numeric
order_quantity:numeric
crossbuy:numeric
ret_expense:numeric
ret_expense_sq:numeric