customerWinBack dataset

Customer Win-Back from Chapter 7

SMCRM package Read PDF manual

Maintainer: Tobias Verbeke
License: GPL-3
Last published: 2013-09-16

About the dataset

Number of rows: 500
Number of columns: 10
Class: data.frame

Column names and types

customer:numeric
reacquire:numeric
duration_2:numeric
sclv:numeric
duration_1:numeric
offer:numeric
duration_lapse:numeric
price_change:numeric
gender:numeric
age:numeric