customerAcquisition dataset

Customer Acquisition Data from Chapter 3

SMCRM package Read PDF manual

Maintainer: Tobias Verbeke
License: GPL-3
Last published: 2013-09-16

About the dataset

Number of rows: 500
Number of columns: 16
Class: data.frame

Column names and types (First 10)

customer:numeric
acquisition:numeric
first_purchase:numeric
clv:numeric
duration:numeric
censor:numeric
acq_expense:numeric
acq_expense_sq:numeric
industry:numeric
revenue:numeric