customerRetentionDemographics dataset

Demographics Data for Customer Retention (Chapter 4)

SMCRM package Read PDF manual

Maintainer: Tobias Verbeke
License: GPL-3
Last published: 2013-09-16

About the dataset

Number of rows: 500
Number of columns: 8
Class: data.frame

Column names and types

customer:numeric
gender:numeric
married:numeric
income:numeric
first_purchase:numeric
loyalty:numeric
sow:numeric
clv:numeric